Waitangi Day Smokefree Youth Promotion

Waitangi Day Smokefree Youth Promotion

Hawkes Bay
Cessation
Public Support
Co-ordinator: 
Name: 
Johanna Wilson
Role: 
Smokefree Health Promotions Coordinator
Telephone: 
06 878 8109

Goals and objectives

  • To increase youth smokefree status and/or offer brief advice on smoking cessation to youth between the ages of 15 and 25-years-old. 
  • To provide smokefree information in a positive fun way that at a community event that the youth connects with.

Target audience

Youth between 15-25-years-old.

Project fit with 2025 aims

To reduce smoking initiation by promoting a smokefree lifestyle to youth and encouraging current smokers to quit.

What happened

  • We provided a smokefree promotional display at the Hawkes Bay Waitangi Day celebrations held at a local sports park.
  • We collected the smoking status from everyone who visited our display stand and asked them to sign consent so their information could be provided to their General Practitioner.
  • We offer smokers brief advice and if they wanted help to quit we referred them to the Quitline stall next to us.
  • Everyone had the opportunity to pick a numbered ball from a lucky dip bag and received a smokefree prize: drink bottles, cap or tee-shirt.  Everyone received a smokefree lip balm and pen.
  • Every young person between the ages of 15 and 25 years was put in the draw to win an iPad mini which was drawn at the end of the day.

Partners

  • Hawkes Bay DHB Smokefree Team
  • Quitline
  • Health Promotion Agency.

Key outcomes

Waitangi day celebrations.

Key learnings

What worked:

  • Having smokefree resources was a draw card to encourage participation.
  • Having an independent Registered Nurse support to provide brief advice to smokers.
  • Having Quitline in the stall next to ours
  • Having a fun community event that supports wider health promotion and smokefree environments

What didn't work:

  • The focus was on youth but we decided to take the opportunity to support the interest of all ages as a whanau approach. 
  • Our stall was so busy the staff didn’t have the time to have a quality conversation with all participants.  People were grabbing the forms and filling them out and some of the information on the consent form was not complete.
  • We designed the forms to replicate the Med-Tech 32 Smokefree People Advanced Form so when the information went back to the practice it aligned, but people ticked multiple boxes instead of one. 
  • We used the term “General Practice”.  People said they didn’t have one.  We said “who do you go to when you are sick or hurt?” they then told us their “General Practice”.

What would you do differently?

  • Inform the marquee what our expectations were and what the marquee was being used for.
  • Take a whānau approach to smokefree activities
  • Have more staff available to ask about people’s smoking status and provide brief advice.
  • Get the staff member to complete the information on the consent form with the participant Change the language on the consent form so it is better understood by the participants.
Project Material: 
Waitangi Day Celebrating - Smokefree Youth.docx (docx, 59.17 KB)
Page last updated: 23 Mar 2016