World Smokefree Day

World Smokefree Day is on 31 May and is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.

On this page

Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.

World Smokefree Day is celebrated and delivered at a local level through the theme being applied to current initiatives and priorities. Regional teams provide a collaborative approach and touchpoints for anyone wanting to get involved. 

The objectives of World Smokefree Day in New Zealand are:

  • Raising awareness and contributing to the achievement of the Smokefree 2025 goal
  • Enabling better collaboration, planning and coordination of work within regions and across the country.
  • Raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts.
  • Enabling continuity and consistency of messaging and creative within regions and across the country.
  • Building on and complementing current work in tobacco control.

If you have any questions about World Smokefree Day, email:


About the Theme

The theme for WSFD 2017 is 'It's about whānau'.

Whānau is a driving force for many people wishing to protect others from the harms of second-hand smoke. This is a common cause for all people, cultures, communities and whānau. The call to action is for smokers and non-smokers to take control and stop exposing others to second-hand smoke, especially children.

World Smokefree Day also provides an opportunity to encourage and help those who want to quit smoking and support friends and whānau on their quit journey.

World Smokefree Day 2017 Imagery

The artwork has been designed to contribute to raising awareness and understanding of the Smokefree Aotearoa 2025 goal while promoting WSFD. The artwork reflects the importance of tobacco control work benefitting whānau. The protection of children and future generations is central to the smokefree kaupapa.

Artwork themes:

  • Smokefree NZ 2025 logo positioned on the waharoa denotes the importance the goal has as a gateway to our future and our past.

  • The Southern Cross provides a sense of national identity adding to the notion of collaboration, collective strength, and pathways to achieve a single goal for Aotearoa New Zealand.

  • The Gateway reflects a pathway, a gateway to our future and our past and depicts the importance of the 2025 goal in protecting the future for our whānau.

  • Ancestral figures represent kaitiakitanga; generations of family; a legacay... what will we leave for our children and their future?

  • Whānau symbolises community, family, collective strength, manaakitanga. The importance of whānau and the protection of children and future generations.

  • Stylised Māori and Pacific motif depicts cultural identity; values, journey, pathways and support for each other.

  • Te ao tūroa me te Ao hurihuri reflects the earth and the ever changing world.

Tools and Resources

HPA have produced a range of tools and resources to support initiatives that utilise the 'It’s about Whānau' theme. HPA provides resources to regional World Smokefree Day facilitators and a range of resources is also available to purchase from Signature Promotions.

See 2017 tools and resources for more information.

Regional World Smokefree Day Teams

Individuals and organisations with an interest in tobacco control in regions around the country have formed regional World Smokefree Day teams. The teams offer a mix of knowledge, experience and resource to help ensure regional events support and complement each other

This approach is continued in 2017 with a regional World Smokefree Day facilitator appointed within regions.

See who the regional facilitator is in your region.


World Smokefree Day provides the perfect opportunity for pharmacists play a key role in supporting their staff, customers and communities to become smokefree.

To help your customers quit talk to them about Nicotine Replacement Therapy and the products you sell or you can refer them to Quitline (0800 778 778), so along with the local support services, they know where to go to for help. You may want to have the contact details of local support services printed out to give away to customers. See stopping smoking for more about supporting others to quit.

You can also get involved and show support of World Smokefree Day by displaying the 2017 resources with customers and in your pharmacy. See 2017 tools and resources for more information.

Page last updated: 17 Mar 2017