World Smokefree Day

World Smokefree Day is on 31 May and is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.

On this page

Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.

The objectives of World Smokefree Day (WSFD) in New Zealand are:

  • raising awareness and contributing to the achievement of the Smokefree 2025 goal
  • raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts
  • enabling continuity and consistency of messaging and creative across the country
  • building on and complementing current work in tobacco control.

About the theme

'Commit to Quit'  is the theme for 2021  - 'Whakamutu' being the te reo māori encapsulation of the theme.  This theme has been aligned with that of the World Health Organizations'. 
So what does 'Commit to Quit' mean exactly? It means drawing a line in the sand and commiting to yourself, to your hauora, to your whakapapa, to our whenua or to anyone/anything that can and will claim your birth right to fresh air!

To learn more about what you can do to support achieving a Smokefree Aotearoa by 2025, walking alongside a loved one on their quit journey, or embarking on your own pathway to becoming quit from smoking, check out the World Smokefree Day website for Aotearoa here: https://www.tobaccocontrol.nz/

The website is a hub for whānau and the sector to visit during the month of May. The website houses digital resources, downloadable to be printed for local regions. Hāpai want to promote sector activities and services around the motu. The website will also feature video content, stop smoking stories, media releases and be a place where whānau can go to quickly to find a Stop Smoking Service near them. 

Hāpai have also developed a small run of WSFD collateral, and will be working to distribute WSFD T-Shirts for Stop Smoking Service kaimahi, and glass keep cups and tote bags (to be given away to whānau). Hāpai will also be creating a digital calendar that runs from May 2021 -  May 2022, the whakaaro behind this being that whānau who are embarking on their stop smoking journey can mark out important milestones, appointments with their stop smoking practitioner as well as day to day notes.

The majority of New Zealanders are smokefree and want smokefree environments. Having smokefree whānau, homes, workplaces and public spaces is worth celebrating! Tihei manawa ora! Sneeze, the breath of life!

World Smokefree Day tools and resources

Te Hiringa Hauora has a range of digital tools and resources to support anyone wishing to mark World Smokefree Day.

Visit the Smokefree resource library to view resources for World Smokefree Day.

Want to quit?

World Smokefree Day is the perfect opportunity to encourage and help those who want to quit smoking and support friends and whānau on their quit journey.

If you want to stop smoking, or want to support someone who smokes to quit, see the stop smoking services page for details on the organisations who can help in your region. You can learn more about how vaping can help some people to quit smoking.

Page last updated: 3 May 2021