World Smokefree Day

World Smokefree Day is on 31 May and is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.

On this page

Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.

World Smokefree Day is celebrated and delivered at a local level with a theme being applied to current initiatives and priorities. Regional smokefree coalitions provide a collaborative approach and touchpoints for anyone wanting to get involved. 

The objectives of World Smokefree Day (WSFD) in New Zealand are:

  • raising awareness and contributing to the achievement of the Smokefree 2025 goal
  • enabling better collaboration, planning and coordination of work within regions and across the country
  • raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts
  • enabling continuity and consistency of messaging and creative across the country
  • building on and complementing current work in tobacco control.


About the theme

The theme for WSFD 2018 is 'it's about whānau' with a focus on celebrating New Zealand's smokefree achievements. 

The majority of New Zealanders are smokefree and want smokefree environments. Having smokefree whānau, homes, workplaces and public spaces is worth celebrating! Tihei manawa ora! Sneeze, the breath of life!

Get involved

Individuals and organisations with an interest in tobacco control have formed regional smokefree coalitions. The teams offer a mix of knowledge, experience and resource to help ensure regional activities support and complement each other. 

See who the WSFD regional facilitator is in your region. 

WSFD tools and resources

HPA produces a range of digital tools and resources to support those who wish to mark World Smokefree Day.

The resources for 2018 are currently being developed. Check back here in the middle of April.

Click here to access the 2017 WSFD digital resources catalogue.

 A range of smokefree merchandise is also available to purchase from Signature Promotions.

Want to quit?

World Smokefree Day is the perfect opportunity to encourage and help those who want to quit smoking and support friends and whānau on their quit journey.

If you want to stop smoking, or want to support someone to quite who smokes, see the stop smoking services page for details on the organisations who can help in your region.

Page last updated: 15 Feb 2018