World Smokefree Day

World Smokefree Day is on 31 May and is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.

On this page

Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.

The objectives of World Smokefree Day (WSFD) in New Zealand are:

  • raising awareness and contributing to the achievement of the Smokefree 2025 goal
  • raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts
  • enabling continuity and consistency of messaging and creative across the country
  • building on and complementing current work in tobacco control.


About the theme

World Smokefree Day 2019 marks the start of new campaign leadership for Hāpai te Hauora and the Cancer Society.

In 2019 these two organisations plan to use the month of May as a platform to encourage a focus and national conversation around tobacco supply in our communities by promoting the new campaign ‘Stop the Stock’. A community toolkit is to be launched in April 2019 in time for local activity for WSFD 2019. Click here to download posters/email signatures and Facebook banners to help promote 'Stop The Stock'. 

The majority of New Zealanders are smokefree and want smokefree environments. Having smokefree whānau, homes, workplaces and public spaces is worth celebrating! Tihei manawa ora! Sneeze, the breath of life!

World Smokefree Day tools and resources

The Health Promotion Agency has a range of digital tools and resources to support anyone wishing to mark World Smokefree Day.

Visit the Smokefree resource library to view resources for World Smokefree Day.

Want to quit?

World Smokefree Day is the perfect opportunity to encourage and help those who want to quit smoking and support friends and whānau on their quit journey.

If you want to stop smoking, or want to support someone who smokes to quit, see the stop smoking services page for details on the organisations who can help in your region. You can learn more about how vaping can help some people to quit smoking.

Page last updated: 9 Jun 2019