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Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.
World Smokefree Day is celebrated and delivered at a local level in New Zealand with a theme being applied to current initiatives and priorities. Regional smokefree coalitions provide a collaborative approach and touchpoints for anyone wanting to get involved.
The objectives of World Smokefree Day (WSFD) in New Zealand are:
- raising awareness and contributing to the achievement of the Smokefree 2025 goal
- raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts
- enabling continuity and consistency of messaging and creative across the country
- building on and complementing current work in tobacco control.
About the theme
The theme for World Smokefree Day 2018 was 'it's about whānau' with a focus on celebrating New Zealand's smokefree achievements.
The majority of New Zealanders are smokefree and want smokefree environments. Having smokefree whānau, homes, workplaces and public spaces is worth celebrating! Tihei manawa ora! Sneeze, the breath of life!
World Smokefree Day tools and resources
The Health Promotion Agency produced a range of digital tools and resources to support those who wish to mark World Smokefree Day.
Want to quit?
World Smokefree Day is the perfect opportunity to encourage and help those who want to quit smoking and support friends and whānau on their quit journey.
If you want to stop smoking, or want to support someone who smokes to quit, see the stop smoking services page for details on the organisations who can help in your region.