World Smokefree Day

World Smokefree Day is on 31 May and is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.

On this page

Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.

The objectives of World Smokefree Day (WSFD) in New Zealand are:

  • raising awareness and contributing to the achievement of the Smokefree 2025 goal
  • raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts
  • enabling continuity and consistency of messaging and creative across the country
  • building on and complementing current work in tobacco control.

About the theme

This year Hāpai Te Hauora have created an online space for bubbles, organisations, communities and individuals to achieve the objectives and mark World Smokefree Day. It is an opportunity to celebrate being Smokefree right throughout the month of May, with this year’s theme for World Smokefree Day being just that - Celebrating Smokefree! Hāpai hopes that the online space can encourage everyone to share, activate and or promote their story - find out more here and here. 

The majority of New Zealanders are smokefree and want smokefree environments. Having smokefree whānau, homes, workplaces and public spaces is worth celebrating! Tihei manawa ora! Sneeze, the breath of life!

World Smokefree Day tools and resources

Te Hiringa Hauora has a range of digital tools and resources to support anyone wishing to mark World Smokefree Day.

Visit the Smokefree resource library to view resources for World Smokefree Day.

Want to quit?

World Smokefree Day is the perfect opportunity to encourage and help those who want to quit smoking and support friends and whānau on their quit journey.

If you want to stop smoking, or want to support someone who smokes to quit, see the stop smoking services page for details on the organisations who can help in your region. You can learn more about how vaping can help some people to quit smoking.

Page last updated: 16 Apr 2021