Goals and objectives

1. Smokefree sidelines for junior rugby and ‘Smokefree that’s me’ promotion run in Te Kuiti and Pukenui primary schools
2. Key messaging in community newsletters – Otorohanga and Te Kuiti
3. Resources provided to variety of organisations and groups to create their own promotions:

• ​Te Kuiti Primary School – senior school poster competition
• Te Kuiti Family Health Centre – May promotion and pamper day for women. Health awareness and services available to quit.
• Ngāti Maniapoto Marae Pact Trust – Smokefree quiz – awareness of health impacts and services available. Interaction to raise awareness of the impact of smoking on tamariki.
• Te Kuiti High School-raise awareness of impact of smoking among youth at Te Kuiti High School
• Sport Waikato – raise awareness of benefits of being smokefree

Target audience

1. Parents of junior rugby players
2. Community organisations:

• Te Kuiti primary school senior students (Age 12)
• Te Kuiti Family Health Centre – women
• Those attending community based activities facilitated by NMMPT and in-house to staff. Tamariki
• Ora promotions to young mothers.
• Students at Te Kuiti High School
• General public, coaches, students

Project fit with 2025 aims

1. Denormalise smoking for children and young people
2. Raise awareness of smokefree Aotearoa 2025, WSFD, cessation services:

• Raise awareness of the impact of smoking on health and normalizing smokefree
• Raise awareness of impact of smoking and what cessation services are available
• Raise awareness of the impact of smoking with youth and encourage never smokers to be smokefree
• Raise awareness of the impact of smoking on community health and sports as an alternative. Encourage never smokers to be smokefree and cessation attempts.

What happened

1. ClubCHAMPS / TOAST - Smokefree banners up at all King Country Rugby Football Union junior rugby matches held at Te Kuiti’s Rugby Park. Smokefree promotion on ClubCHAMPS facebook page.
2. Community houses Te Kuiti and Otorohanga -Inserts into newsletters for email distribution:

• Te Kuiti Primary – Senior students created posters.
• Te Kuiti Family Health Whanau Ora Clinic -promotion at wahine pamper day
• Ngāti Maniapoto Marae Pact Trust - Smokefree Quiz promotions at activities groups. Face to face promotion with young mothers
• Te Kuiti High school competition facilitated by  school nurse
• Sport Waikato - In office display, promotion during ‘live’ sports talk on MFM radio (8.30am Friday 15 May), promotion at Waitomo (combined) schools cross country, promotion at ‘Smart coach’ workshop with 26 attendees

Partners

1. TOAST team, ClubCHAMPS project team, King Country Rugby Football Union, Te Kuiti and Pukenui primary schools
2. Community house representatives
3. Te Kuiti Primary School, Pukenui primary school, Number 12 (youth hub), Sport Waikato, Otorohanga College, Te Kuiti High School, Ngāti Maniapoto Marae Pact Trust, Taumarunui Community Kokiri Trust, Te Kuiti Family Health Whānau Ora Centre, Te Tai Hauauru RMC, Community poster drop.

Key outcomes

1. Ongoing, anecdotally fewer parents have been seen smoking at the junior games.
2. Broader delivery of key messages:

• Te Kuiti Primary -10 x posters (place-getter images added below)
• Awareness of health impacts and services available
• Ngāti Maniapoto Marae Pact Trust. Smokefree quiz promotions with Te Kuiti and Otorohanga Lifestyle groups and craft group as well as in house promotions.
• Te Kuiti High School – in school competition with Midlands Health Nurse with winners receiving smokefree merchandise
• Increase awareness of the benefits of being smokefree

Key learnings

1. Working with ClubCHAMPS and King Country Rugby Football Union who have an already established relationship. ClubCHAMPS previously (2014) supported Piopio Rugby Football Club with smokefree signage for their sidelines. These continue to be put up for all home games.
2. Working with other organisations in the community:

• Working with the schools to implement their own promotion for senior schools
• Working with groups across the community to achieve biggest impact
• Creating quiz format to engage with groups
• In school quiz
• Opportunistic interactions and use of community activities to promote smokefree.